Archive for the ‘Tech News’ Category

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Google Maps Used to Track Down Street View Car


2010
02.08

Do you hate the Google Street View car for its supposed invasion of your privacy? Looks like this is what drove members of the group Free Art & Technology (FAT) when they’ve attached a GPS device to the Street View car containing Google’s camera used for photographing streets in Berlin.

So, now with the use of Google Maps, the group were able to track down the whereabouts of the Google Street View car in real-time. And what better way of pulling a prank to the controversial Google car than to pull down their pants and play various gestures as the passes by a pre-determined location?  So, whose more evil now?

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Apple’s Mac: If not Intel CPUs/Boot Camp, what’s behind the success?


2010
02.08

f you bought your first Mac at some point during the last few years, what was it that drove you to make the switch?

The other day I added my thoughts to a piece written by Chris Seibold over on Apple Matters. Seibold suggested that Apple’s success with the Mac platform is down to the company’s shift to Intel CPUs, and he has data that shows strong correlation. I suggested that CPU brand wasn’t a strong enough driving force and suggested that Boot Camp, an easy way to run Windows on Macs (technology made possible by the fact that Macs ran Intel processors), was the driving force.

But it seems that many of you don’t agree with this at all. Putting aside the pointless ad hominem arguments and the obvious crazy tinfoil hat garbage, I’m curious to hear from folks who were previously using a different platform (be it Windows or Linux) and who switched to Mac at around the time that Apple switched to Intel processors (let’s say from the end of 2006 onwards)

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HTML vs. Flash


2010
02.03

A difference of opinion among developers has become a high-profile debate over the future of the Web: should programmers continue using Adobe Systems’ Flash or embrace newer Web technology instead?

The debate has gone on for years, but last week’s debut of Apple’s iPad–which like the iphone doesn’t support Flash–turned up the heat. Before that, Adobe had been saying with some restraint that it’s happy to bring Flash to the iPhone when Apple gives the go-ahead.

But Chief Technology Officer Kevin Lynch took the gloves off Tuesday with a blog post that said Apple’s reluctance to include Flash on its “magical device” means iPad buyers will effectively see a crippled Web. And he played the Google Nexus One card, too.

“We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers,” Lynch said, specifically mentioning the Nexus One as one such device and adding that the software also works on tablets, Netbooks, and Net-enabled TVs. “Flash in the browser provides a competitive advantage to these devices because it will enable their customers to browse the whole Web…We are ready to enable Flash in the browser on these devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.”

Flash has indeed spread to near-ubiquity on computers, with better than 98 percent penetration, according to Adobe’s statistics. Its roots lay with graphical animations, but its success was cemented by providing an easy streaming video mechanism to a Web that had been plagued with obstreperous and incompatible technology from Microsoft, Apple, and Real.

But a collection of new technologies–including a rejuvenated HTML (Hypertext Markup Language) standard used to write Web pages–are aiming to reproduce some of what Flash offers.

Web standards evangelists for browser maker Opera Software, believes HTML and the other technologies inevitably will replace Flash and already collectively are “very close” to reproducing today’s Flash abilities.

“The Web (including video, games, animation) is too vital a platform for business, communication, and society to be in the hands of any single vendor,” Lawson said. “But it’ll be a while; there is a huge body of existing content that uses Flash.”

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Google searches getting more Social


2010
02.03

Google’s move to include social networking information in its searches has gotten personal.

The search-engine giant has announced that, with a few tweaks, people using Google can now see search results related to friends, co-workers and other members of their social networks above all other results.

The Social Search feature was introduced to a limited number of Google users last year and was made available to everyone in beta status this week.

“This is just a first step in our ongoing effort to ensure that Google Web search is always as social as the Web itself,” the company said in an instructional video posted to its official blog

The tool requires a Google account. Then, a user can link their profile to friends and family via their blogs or profiles on networking sites like Twitter.

The world’s largest social-networking site may prove tricky, though. Many of Facebook’s roughly 350 million users responded to Google’s addition of results from the site by tightening their privacy settings. The result is that Google

- and other search engines — can only access people’s public profile pages, which usually don’t have much information.

If they choose, Facebook users and administrators of Facebook groups and fan pages can adjust their privacy settings to make their data accessible to others on the Web.

When searching, a Google user can now click a link — “My Social Circle” — to bring up anything members of the user’s network had written or otherwise posted on that topic.

The user would be able to add or remove people from their profile.

In its blog, Google said that enabling Social Search could make results more valuable because they come from sources that the user trusts.

“We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface,” Google said in the blog post.

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Monster.com promotes new search engine relaunch


2010
02.01

Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.

The “Get a Monster Advantage” effort was created by Omnicom agency BBDO New York. Its creative features a boogeyman who can’t scare kids anymore, so he uses Monster.com to land a new job as a certified public accountant. The effort includes social media, homepage takeovers and rich media display ads, as well as print and TV spots.

The campaign is promoting an update to the Monster.com site, using the tagline “Search Better. Plan Better. Connect Better.” The company has also launched a 6Sense semantic search engine to make job searches easier and more relevant to both employers and job seekers. The revamped site also includes career planning tools to help users chart their goals. It also includes a social networking aspect, as Monster has created 17 unique career communities where job seekers can network with others in their field of interest.

“We know that people want help, whether it’s a more efficient way to search for jobs or helping them connect with others through specialized career networks,” said Ted Gilvar, EVP and global CMO of Monster.com, in a statement.

To promote the site, Monster.com is running homepage takeovers on general interest and vertical-specific sites. The company has also created a Facebook application based on the boogeyman creative. The campaign’s second TV ad will run during Super Bowl XLIV on February 7.

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