Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.
It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.
It is similar to an IRC channel although messages are displayed less rapidly. Some have called it a slower version of internet messengers.
Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.
On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.
Apart from its use as a info resource and publicity tool, Twitter is also a communication platform for individuals and their personal social networks.
There’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking.
For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty.
In its most obvious form, Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.
Here is the list:
- Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
- Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
- Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
- Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
- Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
- Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
- Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
- Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter.
9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.
10. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.
I suspect I’ll be writing a little more about Twitter in the future including a roundup and summary of some of the articles I found really useful (there were quite a few).
